The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools.
At the heart of modern searchability is the E-E-A-T principle: Expertise, Experience, Authoritativeness, and Trustworthiness. This framework helps you create content that not only attracts your ideal clients but also signals to search engines that you're a credible source in your specific location and field. With AI-generated content creating unprecedented noise online, standing out requires a more strategic approach than ever before. Jason emphasizes that AI should be your assistant, not your replacement. While using AI to generate outlines or identify keywords can be valuable, simply copying and pasting AI-generated content makes your site indistinguishable from countless others. The magic happens when you personalize that foundation with your unique perspective and expertise. Beyond content, technical elements like schema markup help search engines understand exactly what services you offer, while properly structured individual service pages allow you to demonstrate deep expertise in each area rather than providing surface-level information on a single page. Ready to transform how your website performs across all search platforms? Join our Academy membership where we, the Designer Discussions podcast hosts, serve as your personal coaches. We'll show you how to customize your marketing strategy through weekly live sessions, exclusive community resources, and expert guidance tailored to your unique business. Visit designerdiscussions.com today to learn more! If you would like to get the links and show notes for this episode, click on the link below: About Designer Discussions Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy SUBSCRIBE NOW Links are in the footer on this page or on the contact us page Back to All Episodes
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