Episode 156 What Worked this year in 2025

A year of experiments revealed a simple truth: design businesses grow faster when they trade constant posting for consistent systems. We open our playbook and revisit the strategies that delivered real results—using social more strategically, running an email newsletter that actually brings referrals, and treating PR as a core engine rather than a nice-to-have. Along the way, we unpack what we learned from KBIS so you can talk trends with clients even if you skipped the show floor, and we share a step-by-step plan for staying visible when inquiries slow.

One highlight you’ll love: a designer from our academy set a bold goal and landed Architectural Digest by following a clear PR routine—tight stories, strong images, and calm, timely follow-up. That story anchors a bigger shift we’re seeing across search. As AI-driven platforms source answers from trusted outlets, media placements now do double duty: they win client confidence and help search engines understand and elevate your expertise. We connect the dots between E-E-A-T signals, local visibility, and how a single placement can ripple through your website, newsletter, and proposals.

If you’ve felt stretched thin by social, we lay out a low-burn approach: fewer channels, batched content, and posts aligned to real business goals. For slower markets, we map a 90-day “momentum sprint” that refreshes your site, activates past clients, and turns one helpful email per send into booked consultations. We also touch on our reintroduction—who we are, what we teach, and how we support designers and remodelers with marketing that respects your time and protects your energy.

If this resonated, tap follow, share it with a colleague who needs a calmer plan, and leave a quick review to help more design pros find the show. Then tell us: which 2025 episode was your favorite and what should we dig into next?

About Designer Discussions
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Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. 

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy

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