Episode 171 - Top 10 SEO Tips for Design and Remodeling Professionals

You do not need a massive marketing budget to start showing up on Google. We break down five high impact SEO moves that design and remodeling companies can tackle first, especially if you are tired of relying only on referrals or expensive ads. Jason shares the same practical guidance he gives other remodelers when they ask what they can do now, on their own, to build momentum with search.

We start with the foundation: your Google Business Profile. We talk about fully completing the profile, using the available space to describe services in detail, and making small but meaningful updates like holiday hours. Then we shift into local SEO strategy, including creating city pages and using location based keywords so you can compete in your real service area and improve your chances of landing in the map pack for “remodeler near me” searches.

From there, we get into content that actually differentiates you: documenting the design and remodeling journey from the first meeting through selections, demolition, installation, and the final reveal. We also cover why reviews matter for both rankings and trust, when to ask for them, and how video or detailed written feedback can help. We close with user experience tips, including mobile optimization and site speed, so your website performs well for both visitors and search engines.

If you found this helpful, subscribe, leave a review, and share the episode with a design pro who wants more qualified leads from SEO. What is the first fix you are going to make?

Find the Top 10 Tips Below:

1. Optimize for Local Search Everywhere: Focus heavily on city-specific service pages, Google Business Profile optimization, and local keywords to dominate local search results.
2. Create Project-Based Content: Showcase detailed before-and-after projects, case studies, and renovation stories to build authority and rank for long-tail searches.
3. Prioritize Google Business Profile (GBP): Consistently update photos, reviews, services, posts, and FAQs because GBP remains critical for local lead generation.
4. Use AI-Assisted SEO Strategically: Use AI tools for research, outlines, optimization, and scaling content while keeping the expertise and voice human.
5. Build Topical Authority: Create clusters of content around kitchens, bathrooms, additions, cabinetry, and remodeling topics to improve overall search relevance.
6. Optimize for Voice & Conversational Search: Write content that answers natural homeowner questions since voice and AI-assisted search continue to grow.
7. Focus on High-Quality Visual SEO: Properly optimize project images, alt text, video content, and file names because visual search is becoming increasingly important.
8. Improve Website Speed & User Experience: Fast-loading, mobile-friendly websites with strong navigation and clear calls-to-action rank and convert better.
9. Generate Consistent Reviews & Reputation Signals: Positive reviews across Google and other platforms strongly influence rankings, trust, and conversions.
10. Create Content for Every Stage of the Remodeling Journey: Develop SEO content that helps homeowners from inspiration and budgeting to hiring and project planning.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

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