Episode 172 - Using AI to Scale a Remodeling Business with Loren Schirber

Your phone rings after hours and a perfect-fit remodeling lead leaves a voicemail and disappears. We talk with Lauren Scherber, second-generation owner of Castle Building and Remodeling in Minneapolis St Paul, about the practical ways she’s using AI to stop that leak and build a stronger design-build business without losing the human side of the work.

We get into what it really takes to scale a remodeling company from a basement operation into multiple design studios with a full team: designers, project managers, and in-house carpenters. Lauren shares the behind-the-scenes reality of family business succession, why systems and roles matter, and how tough decisions can protect both the company and the relationships that built it.

Then we go deep on AI in remodeling and construction. Lauren explains how AI agents and a modern CRM help capture leads, summarize sales calls, and schedule consultations 24/7. We also cover AI for interior design visualization, faster renderings, and plan and spec comparison that can catch costly mistakes before they hit the field. On the marketing side, we talk digital marketing for remodelers, SEO and AEO, content like remodeling cost guides and “Remodeling 101” videos, and why PR, reviews, and even accessibility now affect search visibility as bots and language models pull from many sources.

If you want smarter workflows, better lead conversion, and clearer positioning in a crowded market, hit play, then subscribe, share this with a builder or designer friend, and leave a review so more pros can find the show.
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

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​Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

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