Episode 44 - Loss Aversion: Why Does the Rendering Work

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

● Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result
● Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.
● Print media placements carry higher perceived value than online


Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_44_loss_aversion_-_why_do_renderings_work_transcript_.pdf
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File Type:	pdf

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