● Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result
● Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.
● Print media placements carry higher perceived value than online
Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/
Click on the links below for the transcript (show notes) and links referenced in this episode: