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Episode 44 - Loss Aversion: Why Does the Rendering Work

5/26/2022

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In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

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Episode 43 - Social Proof: The Ultimate Way to Build Know, Like, and Trust

5/19/2022

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In this episode, we explore the concept of social proof and share some tips on how you can apply it to your business.​

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Episode 42 - How designers can make brand partnerships work for them

5/12/2022

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This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.

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Episode 41 - Behavioral Economics: Why we turn down the radio when we're lost

5/5/2022

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This is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design.

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Episode 40 - How to drive traffic with SEO

4/28/2022

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Our own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website.

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Episode 39 - Hiring Tips for Design Professionals

4/21/2022

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In this episode, the Designer Discussions team discusses their experience and tips for hiring people into your design business.

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Episode 38 - Why PR is so expensive

4/14/2022

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Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

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Episode 37 - How to work with freelance journalists to get published

4/7/2022

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In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner talks with Kelsey Ogletree, a freelance writer and journalist who contributes to many high-profile media outlets.

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Episode 36 - The Three Fundamentals of Marketing Success

3/31/2022

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In this episode, Designer Discussions co-host and digital marketing expert Jason Lockhart shares the three most important things you need to focus on in your marketing.

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Episode 35 - Pricing with context for value

3/24/2022

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In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about how designers can approach pricing their services based on the value they provide, not the hours they spend.

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Episode 34 - How to Design a 5-star Airbnb

3/17/2022

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Gretchen Gray has been helping people design and maintain short-term vacation rentals for many years.

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Episode 33 - Video Marketing Tips for interior designers

3/10/2022

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This episode’s guest is Matthew Gattozzi is the founder of Goodo Studios where he specializes in using photography and videography for effective marketing.

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Episode 32 - Three Tips to Improve Your Client's Experience

3/3/2022

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In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about her favorite topic: how to improve your client’s experience during the design process.

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Episode 31 - Diversity in Design with Kiwana McClung

2/24/2022

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This is a discussion about the state of diversity in architecture and design education and the challenges and opportunities that exist within the education system as well as in the industry itself.

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Episode 30 - KBIS 2022 Review with Jan Rutgers

2/17/2022

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Fresh off of the Kitchen & Bath Industry Show (KBIS) in Orlando, we’re talking with Jan Rutgers, the president of Vestabul School of Design about the different trends she saw at the show.
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Here are 7 predictions from her blog post. Tune in to find out if they all became true!

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Episode 29 - Reels and TikTok - Short Format Video Tips for Interior Designers

2/10/2022

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This episode’s guest is Pamela Durkin. She spent 30 year as a high-end designer and now coaches other designers to have a business they love. She famously owns many different kinds of eye glasses as you can see in her frequent original Instagram Reels and now also TikToks.

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Episode 28 - Changes Designers are Making in 2022 with Rick Campos

2/3/2022

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In this episode we are joined by Rick Campos, the self-proclaimed “recovering interior designer” turned business strategist and influencer to discuss what designers have to pay attention to this year.

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Episode 27- Understanding Influencer Marketing for Interior Designers

1/27/2022

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Laiza Cors is the founder and CEO at Embello, an influencer & digital marketing agency focused on home and lifestyle. ​

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Episode 26 - SEO 101: Understanding SEO for Interior Designers

1/20/2022

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Michelle Deleva from Empire SEO is the guest on this episode. As an search engine optimization (SEO) expert, she explains what designers need to know about SEO and shares some key tactics that will boost your visibility online.

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Episode 25 - What We Can Learn from Lifestyle Brands to Show up on Instagram

1/13/2022

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In this episode we're going to talk about what we can learn from lifestyle brands to show up better on Instagram.

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