Episode 108 - How to Start Conversations with Brands at KBIS

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.

We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So, tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.

Chapters:

• Why Developing Relationships with Brands Matter (01:14)
  
• What is a Licensing Agreement and a Brand Partnership? (04:52)
  
• How to follow up with a Brand (07:27)
  
• What should you take with you? (09:12)
  
• Any preparation you should do before the event (11:35)
  
• Will you miss out if you don't prepare? (15:16)
  

If you will be at KBIS 2024:

• Visit the Designer Discussions Crew in the West Hall at Booth W1168
  
• Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".
  

If you would like to get the links and show notes for this episode, click on the link below:

• www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBIS
  

About Designer Discussions

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.

Designer Discussions Academy is a cutting-edge membership program curated exclusively for interior designers and remodelers. Led by a trio of industry experts, this academy is your ticket to unlocking the secrets of marketing, PR, and business development. Each month, we dive deep into a different topic, equipping you with invaluable knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: to empower you with strategic marketing expertise that you can efficiently apply to your business.

To learn more about the Designer Discussions Academy click this link below:

https://www.designerdiscussionsmarketing.studio/pages/academy
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