Category: Public Relations (PR)

Episode 76 - Developing a Winning Marketing & PR Strategy for 2023

1/5/2023

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Episode 69 - How to get found by the media

11/17/2022

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Episode 57 - Benefits of the One Room Challenge

8/25/2022

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Linda Weinstein, the creator and owner of the online interior design event, the One Room Challenge, is our guest on this episode. We’re getting the scoop from her on what the ORC is and how interior designers can participate and benefit from it.

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Episode 51 - How to use marketing and PR to drive your business with Kerrie Kelly

7/14/2022

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Our special guest on this episode is Kerrie Kelly, the CEO + Creative Director for Kerrie Kelly Design Lab, an award-winning California interior designer, author and contributor, product designer and multi-media consultant.

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Episode 48 - Wellness in Design

6/23/2022

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Our guest Jamie Gold is a well-known wellness design consultant and the author of three books on design and remodeling, including the award-winning Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health Fitness and Happiness.

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Episode 46 - When do you need a Press Release?

6/9/2022

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In this episode, Mirjam explains what a press release is and when you may need one.

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Episode 42 - How designers can make brand partnerships work for them

5/12/2022

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This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.

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Episode 38 - Why PR is so expensive

4/14/2022

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Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

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Episode 37 - How to work with freelance journalists to get published

4/7/2022

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In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner talks with Kelsey Ogletree, a freelance writer and journalist who contributes to many high-profile media outlets.

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Episode 27- Understanding Influencer Marketing for Interior Designers

1/27/2022

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Laiza Cors is the founder and CEO at Embello, an influencer & digital marketing agency focused on home and lifestyle.

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Episode 24 - Developing a Winning Marketing and PR Strategy for 2022

1/6/2022

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The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.

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Episode 23 - Designer Discussions 2021 Year End Review

12/30/2021

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In this episode we recap 2021 with some of our favorite topics, favorite episodes, favorite guests, and all of the things that we've learned and what we want to give to our audience in 2022.

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Episode 15 - Do You Need a Publicist

11/4/2021

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How do you determine whether you need to outsource your PR to a specialist or keep it in-house?

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Episode 10 - How to Get Press As An Interior Design Expert

9/30/2021

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This episode explains the simplest and fastest way to get media coverage as a designer.

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Episode 7: How To Handle Negative Reviews

9/9/2021

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Reviews are an important part of a designers business because they help form your reputation. Bad review equals a PR crisis. We will discuss how to handle bad reviews and give you actionable steps to address this issue if and when it happens.

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