● A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
● Purpose is to announce something, for example: ○ Company launch ○ New products/services ○ New hires ○ Events ○ Awards ○ New clients/partnerships ○ Company growth ○ Exhibiting, speaking at event ○ New office location ○ Charitable activities ● What goes in a press releases: ○ Ask: who cares? ○ Who, what, when, where, why ○ Boilerplate/backgrounder ○ Facts only - no fluff or salesy language ● Hire a professional to write it! Below is the link to the PR example Mirjam discussed in this episode: ●https://www.prunderground.com/designer-discussions-launches-educational-marketing-podcast-for-interior-designers/00242636/ To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/ Click on the links below for the transcript (show notes) and links referenced in this episode: ![]()
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