Episode 46 - When do you need a Press Release?

In this episode, Mirjam explains what a press release is and when you may need one.

● A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
   ● Purpose is to announce something, for example:
      ○ Company launch
      ○ New products/services
      ○ New hires
      ○ Events
      ○ Awards
      ○ New clients/partnerships
      ○ Company growth
      ○ Exhibiting, speaking at event
      ○ New office location
      ○ Charitable activities
   ● What goes in a press releases:
      ○ Ask: who cares?
      ○ Who, what, when, where, why
      ○ Boilerplate/backgrounder
      ○ Facts only - no fluff or salesy language
   ● Hire a professional to write it!

Below is the link to the PR example Mirjam discussed in this episode:
  ●https://www.prunderground.com/designer-discussions-launches-educational-marketing-podcast-for-interior-designers/00242636/ 
To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/

​Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_46_when_do_you_need_a_press_release_transcript_.pdf
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File Type:	pdf

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