A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
In this episode, Mirjam explains what a press release is and when you may need one.
● Purpose is to announce something, for example:
○ Company launch
○ New products/services
○ New hires
○ New clients/partnerships
○ Company growth
○ Exhibiting, speaking at event
○ New office location
○ Charitable activities
● What goes in a press releases:
○ Ask: who cares?
○ Who, what, when, where, why
○ Facts only - no fluff or salesy language
● Hire a professional to write it!
Below is the link to the PR example Mirjam discussed in this episode:
To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/
About Designer Discussions
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY. In this episode, Mirjam explains what a press release is and when you may need one.
Click on the links below for the transcript (show notes) and links referenced in this episode: