Category: Business Development

Episode 41 - Behavioral Economics: Why we turn down the radio when we're lost

5/5/2022

This is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design.

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Episode 39 - Hiring Tips for Design Professionals

4/21/2022

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In this episode, the Designer Discussions team discusses their experience and tips for hiring people into your design business.

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Episode 35 - Pricing with context for value

3/24/2022

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In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about how designers can approach pricing their services based on the value they provide, not the hours they spend.

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Episode 28 - Changes Designers are Making in 2022 with Rick Campos

2/3/2022

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In this episode we are joined by Rick Campos, the self-proclaimed “recovering interior designer” turned business strategist and influencer to discuss what designers have to pay attention to this year.

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Episode 27- Understanding Influencer Marketing for Interior Designers

1/27/2022

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Laiza Cors is the founder and CEO at Embello, an influencer & digital marketing agency focused on home and lifestyle.

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Episode 24 - Developing a Winning Marketing and PR Strategy for 2022

1/6/2022

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The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.

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Episode 23 - Designer Discussions 2021 Year End Review

12/30/2021

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In this episode we recap 2021 with some of our favorite topics, favorite episodes, favorite guests, and all of the things that we've learned and what we want to give to our audience in 2022.

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Episode 20 - Minimum Expenditure and Pricing Strategies

12/9/2021

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In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer.

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Episode 18 - How To Establish Systems and Processes for Your Design Business

11/25/2021

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In this episode we discuss how to establish systems and processes for your design business.

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Episode 17 - How To Integrate Sales into Your Design-Process

11/18/2021

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In today's competitive business environment, learning the art of sales is vital to business success.

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Episode 16 - Best Apps for Interior Designers

11/11/2021

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This episode talks about apps, tools and software that can help make your business more efficient.

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Episode 13 - How to 'Wow' Your Client's Experience

10/21/2021

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A great way to improve your business is to dig into your client experience and bring the Wow factor in.

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Episode 11 - Why your clients choose to work with you

10/7/2021

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Have you ever thought about why some clients hire you and while others do not? We are leaning into discovering the importance of the communication presenting your business to your audience.

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Episode 9: Client Behavior that can Doom Your Design Project from the Beginning

9/23/2021

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Maria and Jason discuss some mistakes along the road of working with clients (Couples especially). We discuss boundaries that help to make projects move smoother without being caught up in the relationship drama.

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Episode 8: How to Use Clubhouse for Interior Designers

9/16/2021

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We discuss how the social media platform Clubhouse can help grow your interior design business and network. Our guest on today's episode is Charmaine Wynter, founder of Charmaine Wynter Interiors Bespoke and also the founder of one of the largest Clubhouse clubs on the platform, called Designers Masterclass.

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Episode 7: How To Handle Negative Reviews

9/9/2021

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Reviews are an important part of a designers business because they help form your reputation. Bad review equals a PR crisis. We will discuss how to handle bad reviews and give you actionable steps to address this issue if and when it happens.

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