This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.
Different kinds of brand partnerships ○ Paid influencer partnerships (often with bloggers) ○ Licensing partnerships (with high-profile designers) ○ “Grassroots partnerships” where brands and interests alig ● Why “smaller” brands are interested in partnering with designers ○ Brand positioning ○ Exposure ○ True long-term partnerships, brand advocates ○ Content, especially images! ● Benefits for designers to seek out partnerships with brands ○ Product discounts ○ Access to new products ○ Social/PR exposure and other marketing ○ Cost sharing of photography, or other financial incentives ● How to initiate a relationship ○ Find PR/marketing contact and reach out to introduce yourself ○ Tag brand on social media when you use their products ● Caveat ○ Arrangement must be fair for both sides! About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Click on the links below for the transcript (show notes) and links referenced in this episode:
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