Episode 38 - Why PR is so expensive

Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

In interior design, “being published” is not optional, it’s required to be recognized.
● Not unlike interior design, PR is a service, so publicists get paid for their time.
● You pay for strategic expertise, industry experience, relationships
● Different providers: Large agencies, boutique agencies, solo consultants
● Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly
● Average cost
○ Retainers $3-5K
○ Hourly rates $100-350
● PR is not cheap and it shouldn’t be!


DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.
Find more info on Get Ink DIY here, or email Mirjam at mirjam@getinkdiy.com.

Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_38_why_pr_is_so_expensive_transcript_.pdf
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