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    • Jason Lockhart
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Episode 38 - Why PR is so expensive

4/14/2022

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Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.
Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.
  • In interior design, “being published” is not optional, it’s required to be recognized.
  • Not unlike interior design, PR is a service, so publicists get paid for their time.
  • You pay for strategic expertise, industry experience, relationships
  • Different providers: Large agencies, boutique agencies, solo consultants
  • Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly
  • Average cost
  • Retainers $3-5K
  • Hourly rates $100-350
  • PR is not cheap and it shouldn’t be!

DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.
Find more info on Get Ink DIY here, or email Mirjam at [email protected].

About Designer Discussions

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.

Click on the links below for the transcript (show notes) and links referenced in this episode: ​
designer_discussions__episode_38_why_pr_is_so_expensive_transcript_.pdf
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