In interior design, “being published” is not optional, it’s required to be recognized.
● Not unlike interior design, PR is a service, so publicists get paid for their time. ● You pay for strategic expertise, industry experience, relationships ● Different providers: Large agencies, boutique agencies, solo consultants ● Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly ● Average cost ○ Retainers $3-5K ○ Hourly rates $100-350 ● PR is not cheap and it shouldn’t be! DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you. Find more info on Get Ink DIY here, or email Mirjam at mirjam@getinkdiy.com.
Click on the links below for the transcript (show notes) and links referenced in this episode:
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