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Episode 2: Branding for High Dollar Sales

8/28/2021

1 Comment

 
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In this episode we will discuss how to solve the problem many struggle with, which is changing the mindset many have of being a service providers into a solution provider.​
Do you have a hard time finding clients that will pay premium prices for your services?

Solving the problem many struggle with, which is that they have the mindset of service providers instead of a solution provider. We know that people pay commodity prices for services, but they pay premium prices for solutions. With this NKBA CEU (0.1 CEU) Session, we're going to dive into knowing your value, identifying your x-factor and the specific solutions that you provide, and then showing your value to your ideal clients, so that you can be as delightfully expensive as you want to be.


Click the links below for the transcript (show notes) and links referenced in this episode: 
designer_discussions_-_episode_2_-_branding_for_high_dollar_sales_transcript.pdf
File Size: 1055 kb
File Type: pdf
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  • Link to Branding for High Dollar Sales NKBA CEU Session

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1 Comment
Felicia Lockhart link
9/2/2021 07:40:45 pm

An excellent presentation with Johanna. Thank you, for all the useful tips!

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