Episode 20 - Minimum Expenditure and Pricing Strategies

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer.

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer. Cheryl is also founder of the coaching platform Damn Good Designer (DGD) and an outspoken advocate for effective interior design business practices.
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Our interior design host Maria Martin and Cheryl are diving into these topics:

• Biggest challenges for designers: Fees, how to charge
• Why interior designers need to be salespeople first
• Business essentials​

     - Website, Q&As
     - Discovery process, repetition is key
     - Scope of work and fee proposal - set clear expectations on deliverables, have templates
        for different project types

• Build trust with your client first, then spend is less of an issue.
• Use minimum expenditure, not budget
• Think about how much money you need to run your business, then charge accordingly
• Mindset is key: You don’t charge for time; you charge for experience.
• The issue with good-better-best options.
• Elevate your design rate vs project management rate
• Define and track milestones

​Click on the links below for the transcript (show notes) and links referenced in this episode:

episode_20_-minimum_expenditure_and_pricing_strategies_transcript_.pdf
File Size:	2094 kb
File Type:	pdf

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For more info on what Cheryl offers, go here:

• https://www.indetailinteriors.com/dgd-interior-designer-business-coaching/

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