Episode 20 - Minimum Expenditure and Pricing Strategies

12/9/2021

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer. Cheryl is also founder of the coaching platform Damn Good Designer (DGD) and an outspoken advocate for effective interior design business practices.

Our interior design host Maria Martin and Cheryl are diving into these topics:

Biggest challenges for designers: Fees, how to charge
Why interior designers need to be salespeople first
Business essentials

- Website, Q&As
- Discovery process, repetition is key
- Scope of work and fee proposal - set clear expectations on deliverables, have templates
for different project types

Build trust with your client first, then spend is less of an issue.
Use minimum expenditure, not budget
Think about how much money you need to run your business, then charge accordingly
Mindset is key: You don’t charge for time; you charge for experience.
The issue with good-better-best options.
Elevate your design rate vs project management rate
Define and track milestones

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-20-Minimum-Expenditure-and-Pricing-Strategies

About Designer Discussions

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.

Click on the links below for the transcript (show notes) and links referenced in this episode: