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Episode 21 - Developing a Winning Marketing Strategy with Troy Sandidge

12/16/2021

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​Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.
Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.

In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:

  • You need to build story because authority leads to credibility and visibility.
  • Everybody creates content, you have to differentiate yourself.
  • If you want to make money, you’ll have to do things that feel uncomfortable.
  • You have to distribute your content efficiently and effectively.
  • Position yourself on the right platform for your price point.
  • Set your big goal first before you do anything.
  • Lead with the call to action in your sales and lead with what the experience of working with you looks like.
  • “Frame” it until you make it, don’t fake it.
  • Diversify! If you’re a jack of all trades, you are a master of none, but better than a master of one!
  • Live streaming video (or audio) & email marketing are the most important things to do in 2022.
  • Email Marketing Tips for Interior Designers - Designer Discussions

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-21-Developing-a-Winning-Marketing-Strategy
​

About Designer Discussions

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.

​Click on the links below for the transcript (show notes) and links referenced in this episode:
episode_21_-developing_a_winning_marketing_strategy_with_troy_sandidge_transcript_.pdf
File Size: 2059 kb
File Type: pdf
Download File

Find more info on Troy here:
  • Quick Links Site: GrowwithTroy.com
  • Twitter: Twitter.com/FindTroy
  • LinkedIn: LinkedIn.com/in/FindTroy
  • Podcast: iDigress.fm

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