Episode 21 - Developing a Winning Marketing Strategy with Troy Sandidge

12/16/2021

Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.

In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:

You need to build story because authority leads to credibility and visibility.
Everybody creates content, you have to differentiate yourself.
If you want to make money, you’ll have to do things that feel uncomfortable.
You have to distribute your content efficiently and effectively.
Position yourself on the right platform for your price point.
Set your big goal first before you do anything.
Lead with the call to action in your sales and lead with what the experience of working with you looks like.
“Frame” it until you make it, don’t fake it.
Diversify! If you’re a jack of all trades, you are a master of none, but better than a master of one!
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