Episode 24 - Developing a Winning Marketing and PR Strategy for 2022

The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.

The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.

• ​Align your marketing and PR objectives with your business goals.
• Reverse engineer your goals: annual, quarterly, monthly.
• Then determine the action needed to reach those goals.
• Focus on email marketing and our website, the only two marketing properties you own.
• Use video, video, video!
• Meet your customers where they already are and create a custom message.
• Writing down your goals and creating an action plan is vital.
• How ambitious should a plan be?
• Find an accountability partner.
• Don’t forget to include your Why in the plan.
•  Focus on what you can control.

Find additional resources here:
Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html

Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_24__developing_a_winning_marketing_&_pr_strategy_for_2022_transcript.pdf
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