Episode 24 - Developing a Winning Marketing and PR Strategy for 2022

The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.

The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year.
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• ​Align your marketing and PR objectives with your business goals.
• Reverse engineer your goals: annual, quarterly, monthly.
• Then determine the action needed to reach those goals.
• Focus on email marketing and our website, the only two marketing properties you own.
• Use video, video, video!
• Meet your customers where they already are and create a custom message.
• Writing down your goals and creating an action plan is vital.
• How ambitious should a plan be?
• Find an accountability partner.
• Don’t forget to include your Why in the plan.
•  Focus on what you can control.

Find additional resources here:
Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022

About Designer Discussions

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.

Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_24__developing_a_winning_marketing_&_pr_strategy_for_2022_transcript.pdf
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