● You have to give something first before you can get or ask for anything.
● Two prime examples from the world of marketing: ○ Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need. ○ Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested. ○ On social media, use a similar approach. Provide lots of entertaining and informative content before asking for anything. ○ On your website, offer people something special to build trust and likeability. ○ Client gifts are key during and after working on a project. ● If you give freely, people are likely to reciprocate! Learn more about the Designer Discussions hosts at https://www.designerdiscussions.com/
Click on the links below for the transcript (show notes) and links referenced in this episode:
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