● What are assets?
○ Photography ○ Videos ■ Of yourself, team ■ projects ○ Product/resource lists ○ Trend ideas/topics ○ Your bio ● Why is it important to have your assets ○ PR ○ Social media ○ Website ○ Other marketing ● Why for PR ○ Media opportunities often have short deadlines ○ Especially HARO opportunities (lead magnet) ○ It’s much easier if you have it ready and organized! ● How to organize your photography/projects ○ Use cloud-based storage like Dropbox or Google Drive ○ Organize by ■ Project ■ Scope (kitchen, bath, whole house, etc.) ■ Location ■ Style ■ Date ■ Topic (for trends) ○ Organize by project and style/room ● What should all be included for a project? ○ Location ○ Size ○ Homeowners ○ Scope ○ Inspiration ○ Product list ○ Photos/videos
Click on the links below for the transcript (show notes) and links referenced in this episode:
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