Episode 60 - Organize Your Interior Design Media Assets

In this episode, we are talking about why it is important to organize your assets and how to approach it.

● What are assets?
○ Photography
○ Videos
■ Of yourself, team
■ projects
○ Product/resource lists
○ Trend ideas/topics
○ Your bio
● Why is it important to have your assets
○ PR
○ Social media
○ Website
○ Other marketing
● Why for PR
○ Media opportunities often have short deadlines
○ Especially HARO opportunities (lead magnet)
○ It’s much easier if you have it ready and organized!
● How to organize your photography/projects
○ Use cloud-based storage like Dropbox or Google Drive
○ Organize by
■ Project
■ Scope (kitchen, bath, whole house, etc.)
■ Location
■ Style
■ Date
■ Topic (for trends)
○ Organize by project and style/room
● What should all be included for a project?
○ Location
○ Size
○ Homeowners
○ Scope
○ Inspiration
○ Product list
○ Photos/videos

Click on the links below for the transcript (show notes) and links referenced in this episode: ​

designer_discussions__episode_60_organize_your_interior_design_media_assets_transcript_.pdf
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File Type:	pdf

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