Episode 93 - 10 Common Video Marketing Mistakes

Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos.

1. 1. Choosing a Poor-Quality Video Production (01:12)
2. 2. Not Having A Defined Story (02:14)
3. 3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
4. 4. Creating Extra Long and Boring Videos (04:06)
5. 5. Not Having a Call-to-Action (CTA) (06:12)
6. 6. Neglecting SEO (06:50)
7. 7. Forgetting the Captions and Sub-titles (07:27)
8. 8. Overdoing Your Sales Pitch (08:52)
9. 9. Not Using Metrics to Track Progress (09:48)
10. 10. Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:
Episode 29: Reels & TikTok Short Format Video Tips https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers

Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers

Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designersEpisode

73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

About Designer Discussions
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
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Click on the links below for the transcript (show notes) and links referenced in this episode: 
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