Episode 26 - SEO 101: Understanding SEO for Interior Designers

Michelle Deleva from Empire SEO is the guest on this episode. As an search engine optimization (SEO) expert, she explains what designers need to know about SEO and shares some key tactics that will boost your visibility online.

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Here is what you’ll learn:

• Google My Business is the most powerful tool.
• ​Tips on how to maximize your Google My Business page.
• Videos and SEO 
• TikTok and its SEO potential. If you use video on TikTok, or YouTube, you have to do it regularly. 
• Google doesn’t read reels, so they don’t count for SEO. 
• 98% of searches are questions - create content that solves problems.
• Your website content must work for mobile phones.
• Don’t create a lot of shorter blog posts, create cornerstone content pieces with mixed content. Then update those pieces on a regular basis.
• Use Google Analytics and Google Search Console to track and measure.
• Update your website content regularly.
• ​You can contact Michelle at mdeleva@empiresearchservices.com.

Click on the links below for the transcript (show notes) and links referenced in this episode: 

• https://empireseoservices.com/​​

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